THE CLIENT
Amber Lounge is the original and world's most exclusive Grand Prix lifestyle experience that follows the F1 series around the globe. Besides a suite of bespoke race experiences, Amber Lounge hosts an after party visited by F1 drivers, celebrities, and VIP guests. Past appearances include Justin Bieber, Kim Kardashian, and Jenifer Lawrence.
THE BRIEF
1. Craft a set of 50 visuals on the trackside yacht and after party during race weekend for the press release and promotional purposes.
2. The images were to encompass sponsored products, interior shots, food photography, and the event in action.
3. Provide creative guidance to the photography team of 4 to ensure key moments were captured in alignment with brand guidelines.
2. The images were to encompass sponsored products, interior shots, food photography, and the event in action.
3. Provide creative guidance to the photography team of 4 to ensure key moments were captured in alignment with brand guidelines.
THE RESULTS
WORDS FROM THE CLIENT
"We engaged Joash to craft visuals for Amber Lounge Monaco Grand Prix 2023. He displayed great professionalism and delivered a stunning set of images in a timely manner. Joash was also able to effectively coordinate among the event crew to set up different product/interior arrangements on short notice and provide creative direction to the photography team, ensuring we covered all sponsor shots. All in all, it was a pleasure to collaborate with Joash and we would be more than happy to work with him again in future!"
Kirill Logachev
Head of Creative & Marketing, Amber Lounge