THE CLIENT
The Luxury Collection and St. Regis are five-star luxury brands under Marriott International. Luxury Collection is recognised for its unique and authentic properties that give guests a taste of local living, while St. Regis is renowned for its opulence, sophistication, and prestige.
With 287 rooms, The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali boasts direct beach access and seven lagoon-shaped swimming pools among its many top-notch facilities. St. Regis Bali prides itself in its hallmark 24-hour butler service and is nestled on the serene Nusa Dua beach, with over 124 suites and villas. Both properties are located less than 10 minutes apart and are managed by the same cluster team.
THE BRIEF
1. Both properties aimed to obtain a fresh set of commercial images for social media marketing, electronic direct mail marketing, and posters. The visuals were to focus on the properties’ associates, captured from a guest’s point of view to help them envision their stay.
2. Over a week, produce 100 final scenes covering both properties and 2 social media reels (1 per property).
3. Plan the storyboard, stage interior shots, style food shots, and guide talents’ poses.
2. Over a week, produce 100 final scenes covering both properties and 2 social media reels (1 per property).
3. Plan the storyboard, stage interior shots, style food shots, and guide talents’ poses.
THE RESULTS
