THE CLIENT
The Edge Bali is a local chain perched atop the magnificent Uluwatu clifftop. As a boutique hotel, the property offers only eight private pool villas, each with infinite ocean views and an elegant design. With accolades such as Tripadvisor’s Traveler's Choice Award to its name, The Edge is staffed by a team of over 200 associates, including butlers providing 24-hour-a-day service, earning it the reputation of having one of the highest guest-to-staff ratios in the world.
THE BRIEF
1. The property had recently re-plated some of its dishes and wanted to capture this for its menu and digital marketing. It was also the first brand shoot the property had done since the COVID-19 pandemic (4 years ago), and it wanted to get some fresh visuals of its different facilities (spa and bar).
2. Over a day, capture up to 50 images and 1 short reel for social media marketing.
3. Stage all interior shots and style all food shots in preparation for photography.
2. Over a day, capture up to 50 images and 1 short reel for social media marketing.
3. Stage all interior shots and style all food shots in preparation for photography.
THE RESULTS
WORDS FROM THE CLIENT
"We collaborated with Joash Lee for a project with The Edge, and we couldn't be happier with the results. Joash's professionalism and creativity shone through in every shot. Not only did he deliver stunning photos and reels, he also went above and beyond by providing extra images and variations, greatly enhancing our marketing options. It was a pleasure working with Joash, and we highly recommend him for any photography needs."
Anys Sutarmi
Marketing Communications Supervisor, The Edge Bali